Cadillac Elmiraj Design Could not exist without the Help of 3-D Scanning

Structured-light 3-D scanning, an advanced measuring technology often used for fine art restoration and reproduction, helped create a “work of art” in the Cadillac Elmiraj concept car – appearing at the Los Angeles International Auto Show through Dec. 1. 3-D scanning uses projected light patterns and an advanced camera to capture three-dimensional shapes and translate […]

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Motor Trend Awards 2014 Cadillac CTS ‘Car of the Year’ Award for a SECOND time!

Motor Trend announced today that the 2014 Cadillac CTS sedan is its Car of the Year for 2014. “The all-new 2014 Cadillac CTS prevailed over one of the most competitive fields in recent memory because it best met our award’s key criteria. Our judges were particularly impressed by the CTS’s responsive powertrains and masterful balance […]

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Four Ways on How General Motors Won the Minds & Wallets of Chinese Consumers

With over 1.3 billion people and rising incomes, China’s consumer market has been a popular destination for every overseas marketer. But winning the minds and wallets of Chinese consumers isn’t easy. “In China,” writes The China Strategy author Edward Tse, “instead of products arriving in a predetermined order, from essentials to luxuries, from low end […]

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